This advert is about 'Mr T Snickers'. the purpose was to raise awareness of the product and also trying to promote sales. The message is to be stronger and braver and act like a 'man'. They have used Mr T as a celebrity endorsement to show the strength and power from him. The message they want to get across that the 'SNICKERS' make you strong.
The voiceover starts off with phone conversations between Mr T and a man. Mr T sounds professional at first and then becomes more aggressive and forceful. He end up shouting at the man. At the end the phone hangs up and a different man ends the advert in a higher pitched voice telling you where to go (website).
The slogan / tag lines for this advert is 'GET SOME NUTS'. I think they use this because they have targeted males to be stronger, more powerful and become a 'man'.
The product line is introduced at 23 seconds which is quite late and makes you think what's the advert about? It is also used at very end and finishes the advert off.
There is no music but special effects include background noises, the phone ringing and hanging up which makes it sound more realistic.
I think the unique selling point is that if you buy some 'SNICKERS', you will be stronger.
According to Radio Central Copy Clearance, advertisements must avoid anything likely to encourage poor nutritional habits or an unhealthy lifestyle, especially in children. Advertisements must no encourage damaging oral healthcare practices, especially in children. Advertisements must encourage excessive consumption of any food. This advert has follow the guidelines however it is on borderline because 'SNICKERS' is an unhealthy product that is available to children.
http://www.cap.org.uk/Advertising-Codes/Broadcast-HTML/Section-13-Food,-food-supplements-and-associated-health-or-nutritional-claims.aspx
This is the audio file for the advert discussed above.
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